Welcome! My name is Cullen. I'm a Creative Director with an eye on national trends and a propensity for stirring up fun.
After graduating from the prestigious Rhode Island School of Design (RISD) I spent several years balancing my time between freelance work and travel. This included volunteering on an ancient Mayan archaeological dig in Belize, creating murals for private clients and developing educational programs for Atlanta's HIGH and M.C. Carlos Museums. In 2007 I accepted a full time position as an illustrator with International Greetings USA. This role offered me the opportunity to create a high volume of original illustrations for mass market retailers. Christmas 2008, the Target Corporation selected one of my International Greetings gift wraps as the basis for their entire holiday marketing campaign. The illustration was used on everything from Target's collectible Christmas Coke bottles to their in-store signage, shopping bags and fundraising Christmas music CD. The following spring Anna Griffin Inc. contacted me regarding an opening on their design team. Excited about the chance to create for higher-end markets I accepted the offer to join Anna's intimate, four person team. This role required a deep understanding of working within (and developing) a brand's style as well as a couture-level, attention to detail. At the start of the my 3rd year with Anna Griffin I was promoted to Studio Manager. In this role I served as lead designer while also expanding, managing and art directing the growing design studio.
By 2015 I had been designing original products and surface patterns, non-stop, for international markets for over 8 years. I was proud of my accomplishments and ready to set new goals. That April, Wild Heaven Craft Beers posted a full time position too exciting to ignore. It was a combination of event planning, marketing and craft beer - all things I loved. So I followed my heart and made the jump. As the brewery's Events and Tasting Room Manager I created and promoted unique events that helped the brand stand apart from metro-Atlanta's other 25 beer makers. This included the weekly Pups & Pints, monthly AFTER HOURS series and seasonal events such as Galentine's Day and the Jingle Mingle Mile.
Although I enjoyed my job at the brewery, family obligations called my husband and I back to his home state of Louisiana. During the summer of 2016 we rolled up our sleeves to renovate and sell several family properties. Once we were finished I accepted a position with Inc.5000 retailer, ShoppersChoice.com. As the company's Director of Content Development and Brand Marketing I develop and execute digital marketing campaigns for four unique brands. Campaigns are deployed across all channels and ROI is measured using UTMs and Adobe Analytics.