Prime time television commercial.

Target's 2008 holiday marketing campaign was based on a premium gift wrap Cullen Boudreaux designed while working with the International Greetings USA studio. The ad campaign included animating the gift wrap for a prime time television commercial, using it as the background in newspaper ads and featuring it on their collectible holiday Coke bottle. The design was also applied to the catalog, mailers, a fundraising CD and shopping bags.