Yesterday: an average Louisiana Wednesday in January. A fresh, half eaten, king cake sat in an empty cubicle. The Marketing team quietly checked off items on their Q1 project list. Designers designed and the email specialist posted a Facebook link soliciting new subscribers.
Feeling inspired by the marketing email my team sent out that morning I reposted the email specialist's post to my personal Facebook account with this message: ShoppersChoice.com emails aren't just emails. We like to think of them as pages in a lifestyle-inspired, digital magazine. Subscribe today for a peek into the beautiful photography happening in our new outdoor set, original recipes from Grill Master Randy, ideas for your home and exclusive coupon codes! SUBSCRIBE TODAY!
By Thursday morning someone on my team discovered that a competitor blatantly copied Wednesday's lifestyle-inspired, digital magazine influenced hygge email. The team's restless objections were calmed with a cheer. This was great news! Imitation is truly the sincerest form of flattery. This means other teams are looking to us for inspiration and trend forecasting. Great start to 2018. Now let's do it again.