Christmas Story [It's cozy outside!]

The Christmas Story was a holiday commercial that brought together all three media teams (BBQ, Patio & Fire). The original inspiration came from an LLBean video that literally ends where the world begins. My goal was to tell the rest of the story. As a proud Louisiana brand we didn't need to worry about portraying a white Christmas with down-jackets or snow. Instead, we embraced the reality of our top markets: on Christmas Eve it's usually quite comfortable outside.

After a few rounds of brainstorming, I created a storyboard to solidify the collaborative vision of several departments. The final commercial was cut into three lengths: 15 seconds, 30 seconds and one minute. Each version was intended for a different marketing channel but all targeted the same demographic. After Christmas the messaging transitioned to support an After Christmas Sale campaign.